Before you start and although you probably already know, you have to bear in mind that to face this crisis there are no magic recipes. Yes indeed, the truth is that there are actions that, if you route them well and adapt them to your business, increases the probability of success. In this article we will try to give you the actions that best adapt to the current situation to minimize the damage caused by this crisis and get save your company from coronavirus.
You may even benefit, always ethically. In this sense, don't overlook the last point and the way in which you can bring it to your particular case. Let's go there!
✅1. Don't invest in yourself, invest in your clients
The tendency of many businessmen and women in the face of economic recessions is to save, but From every crisis new opportunities are born and, now, you have a very big one right in front. Are you going to let her escape?
Throughout history it has been shown that The most effective way for your clients to remember you is to give them a advertising article. There are tens of thousands of product options that can be perfectly adapted to your business.. You only have to invest five minutes of your time to find the one that best suits your company.. With very little money, you can have great detail with your clients and make a difference with the competition.
We leave you a specialized professional search engine with more than 35.000 products of all prices and colors. take a look, It won't take you five minutes anymore..
✅2. Consciously prepare your return to activity
We can't deny it, sooner rather than later, this situation will only be a bad memory and all businesses will return to normal. Yes indeed, those who do it faster and with professionalism and efficiency will have a great advantage over the rest. How busy do you think the first events will be after the quarantine?? Well yes, to overflow.
World society only thinks about being able to move freely again and, definitely, a good part of her is thinking about what concert, conference, course and, ultimately, which event will you go to first. It is true that the dates are uncertain, but that is also an opportunity to compete face to face with large corporations that are seen under the same temporal uncertainty.
What we want to tell you is that With very little money you can prepare a small event in your physical store. What do you need? Well very few things. a performance? a talk? With a carp and a pair of speakers You have the minimum to make the return to normality more enjoyable for your clients.. Be clear, if you are present that day, they will remember you for a long time.
Don't forget that a small spring-summer detail will reinforce that memory, for example, a water bottle with your company logo and it will help you save your company from coronavirus.
✅3. The potential of reopening day
If your business is public facing, you have an extra chance. Because? Very simple, the first days after the quarantine has been lifted, People will leave their homes en masse and not just to the beach, to the park or the mountain. Many people will walk around the city relaxed and getting their attention on those days is vitally important..
In this case not only your clients matter –which also-, but They will be perfect days to capture many new ones. think about it for a moment. Imagine walking down the main avenue of your city. If a business has a striking street action it will attract your vision and that of all the people who pass in front. The curiosity of the potential client is assured!! At the very least they will want to see what is happening and what exactly you offer.
How is this done? Much of it will come from your entrepreneurial creativity, but The key will be in the way you execute that idea.. We are not going to invent anything new in this sense. The visual impact on the street is guaranteed by structures, striking colors, a little wine, some snacks and if you can, music.
Again, with very little money, you can make your physical store stand out, for example with personalized balloons, banderas and a lot of other options.
✅4. Raise awareness for your employees
In line with the two previous points, The attitude and appearance of your employees in those first days will play a key role essential for everything to go well. If they don't have uniform, Have you considered characterizing them with your brand for those days?? It doesn't have to be permanent, although it could also be.
Following that intention of attracting the attention of all those potential clients who will pass by your business, ¡Your employees can have a billboard like t-shirt! We recently wrote a post analyzing the potential of this type of marketing campaigns. You can take a look at it below:
Let's not fool ourselves, In the textile world the options are endless.: t-shirts, sweatshirts, pants, caps, socks, panties, scarves… The important thing is not so much the product you end up choosing., but how you adapt it to the philosophy of your brand. But only you can do that!!
If you liked this post, Don't hesitate to share it with your friends and coworkers!! And if you have more ideas, write a comment below to help other people who are in the same situation as you. Don't forget the goal: save your company from coronavirus.